ai
How To Optimize Your Hotel For AI Search Like ChatGPT
Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests
What Perplexity AI Means for High-Consideration Hotel Bookings
Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences
How AI Agents are Transforming Guest Experiences
AI agents are reshaping the hotel industry, automating repetitive tasks, optimizing revenue strategies, and enabling more meaningful guest interactions

AI in Luxury Hospitality (Part 1): Potentials and Applications
This article examines AI applications that can optimize the guest experience in luxury hotels, whether through existing technologies or those yet to emerge
AI Not Always the Solution: First Fall in Love with the Hotel Problem
Don’t just back a technology, back a problem. You have to fall in love with the problem and then pick the right solution, not the other way around

How AI is Reshaping the Hospitality Digital Marketing Industry
AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players

The AI Advantage in 2025: What’s Ahead and How to Prepare
The future of hospitality lies in combining cutting-edge AI technology with the warmth of human connection – are you ready to step into it?
The AI Revolution in Hotel Pricing: Beyond Dynamic Rates
As AI continues to evolve, so too will the art and science of hotel pricing, promising an exciting and transformative future for the industry
How GenAI Reinvents Revenue Management
While some claims about AI’s transformative potential may be exaggerated, its application to hotel revenue management is far from overhyped
How Hotels Can Use AI to Streamline Their PPC Campaigns
From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns