adr

The cold hard truth is arriving with the chillier weather: global hotel performance has a ways to go before it’s back to its former self.

The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions

Trying to figure out how to best build up your ADR after the crisis? Don’t worry, it might be a matter that is out of your hands more than you think

While the high points of the summer are behind us, it isn’t all doom and gloom. There is still a good percentage of hotels running healthy occupancy levels

Before we look at various ways to increase RevPAR at your hotel, we will pause for a while to see how RevPAR is directly proportional to ADR

While summer travel has not yet been “record-breaking” as some predicted, growth for the US hotel industry has been spectacular over the past month

Re-building of ADR is much more correlated to the restoration of demand in the market and much less to do with the effect of price cutting during the crisis

Signs late last week pointed to a negative hotel performance impact from the hacking of the Colonial Pipeline and resulting gas shortages

If the roadmap goes as projected, we could see occupancy return occasionally to levels that in the past would have yielded higher ADR premiums

Hotel owners whose priorities align with property-level management on value of investing in revenue management will thrive in boom years to come