adr

Revenue management is a complex discipline. When practiced fully, it reduces bottom-line drainers such as spillage, spoilage, or overbooking

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

Average daily rate per room values has experienced greater growth in the last 3 years, but will price continue to grow rapidly? Will there be a correction?

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

Prioritizing profitable bookings along with maximizing occupancy and driving revenue from direct bookings offers the greatest cost-cutting benefits

The hospitality sector, in particular, is sensitive to current challenges in the broader economy: rising interest rates, higher inflation and a tight labor market. NB: This is an article from […]