Hotel revenue growth has slowed significantly in 2016, and sources said they expect that to continue through 2017 as occupancy flatlines. But even if performance might not be as positive […]

Hotel companies are aggressively battling for online booking by offering their most loyal customers discounted rates for reserving directly with them. On July 20, Choice Hotels International will introduce a members-only discounted […]

Hotels in Abu Dhabi were unable to offset the decline in revenue across the major operating departments in May despite significantly reducing both overhead and labour costs, according to latest […]

Q: The GDS vendors periodically state that they plan to cut back on incentives to travel agencies. Have they succeeded, as far as you can tell? Do you have any […]

For the uninitiated, influencer marketing can be confusing. For starters, the success (or otherwise) of influencer marketing can be difficult to track. The same can be said of other promotional […]

With all the recent changes to Google’s desktop search results, it’s a good time to look at how these changes affect how we actually view search results. If you know […]

With the increasing popularity of the vacation rental website Airbnb, it is more important than ever to leverage your hotel’s unique qualities to ensure guests keep coming back to stay. […]

Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]

The amount of data created online doubles every two years. That’s a whole lot of first, second, and third party information. Each promises to be the golden ticket to a […]

Technology and the ever-evolving online distribution landscape have transformed the way travelers are booking their trips. This makes it an exciting time for consumers and hotels, particularly as we see […]