The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you […]

Two analysts at Forrester’s CXNYC 2016 advised brands to follow guidelines for optimizing mobile engagement and driving revenue – such as simplifying tasks, avoiding taunting error messages and removing unnecessary […]

Last year Airbnb disrupted the hospitality industry to the tune of $1 billion, according to an iModerate report. The report found that Airbnb clients skew young and budget-conscious, with a […]

We all remember as kids our parents saying, “If [name of delinquent friend] jumped off a bridge, would you do it too?” The answer is yes. Statistically speaking, we most […]

Many hoteliers feel that social media has little impact on revenue. But, when used correctly, social media is proven to drive more traffic to your hotel’s website. In fact, social […]

A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with […]

Recent Revenue Management related activity on Twitter reinforces the various ways we discuss demand as an industry. From how to forecast hotel demand to tweets such as #revenuestrategyfordummies, the common […]

Qualitative study finds boutique properties could help hotels chains bridge the gap with Airbnb Airbnb is growing at an explosive rate and gunning to become a full-blown hospitality brand, putting […]

Much has been written on the importance of content marketing to a hotel’s digital marketing strategy. But what areas should you be focused on, and how can you make the […]

Hoteliers never seem to agree what point in the industry cycle we’re in, and right now is no different. Is it the “Golden Age of Travel,” like we heard at […]