Why Revenue Managers Are Paid Less Than Finance Managers

I’ve worked in Corporate Finance and in Revenue Management for the Hospitality and other industries and I can confirm that, when done correctly, there is no more analytically intense profession than […]

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4 Reasons Landing Pages are Right for Your Hotel Marketing Strategy

The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your […]

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Arm Your Sales Team with Dynamic Pricing Strategies

An argument could be made that the hotel industry was late to the revenue management game. While airlines were early to develop dynamic pricing strategies, it wasn’t until much later […]

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3 ways to win traveller loyalty in the digital age

Flexibility, personalisation and partnerships are just some of the ways to build customer loyalty Loyalty is a big issue in this fickle and competitive world where consumers are spoilt for […]

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10 Top Tips for Improving Your TripAdvisor Ranking

NB: This is an article from ReviewPro Out of the hundreds of hoteliers in attendance on our TripAdvisor webinar last year, a total of 87% said that TripAdvisor is either […]

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5 Useful Tips For Your Email Marketing

I was recently invited to deliver two workshop sessions at NTA’s annual Contact event, which was being held for the very first time in my hometown of Québec City. How […]

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How the Net Promoter Score can affect TripAdvisor rating

NB: This is an article from GuestFolio A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and […]

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Take control: drive revenue strategy beyond pricing

Developing a pricing strategy is critical to most businesses, but how does that strategy need to differ with perishable inventory vs non-perishable? When an office supply store prices a product  […]

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How Reviews Help Improve the Hotel Experience

Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, […]

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What Every Hotel Should Be Doing Before 2016 Ends

This is an article from Tambourine With Labor Day behind us, the dust has settled from your summer season and you’re just now beginning to think of the rest of […]

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