Engagement Rate Heralds Next Era Of Email Metrics
Mobile devices are complicating our usual understanding of email metrics Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open […]
CheapTickets enhanced search flexibility with split ticketing options
CheapTickets is enticing travelers to book trips through its mobile application by enabling them to take advantage of split ticketing, a feature that lets users browse for two one-way flights […]
Are OTAs providing biased information?
A cyber war has erupted in recent weeks between major online travel agencies such as Expedia (EXPE) and Priceline.com (PCLN) and hotel chains over how some discounts are being offered […]
Hotels must ease booking shift from mobile to desktop
Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. […]
Airbnb’s Unregulated Commercial Activity
More than seven months have passed since Airbnb issued its “community compact,” in which the company claimed it would do everything it could to “help ensure our community pays its […]
Marriott captures 3x ad engagement with nonintrusive programmatic
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three […]
How the industry is cutting out mid-tier hotels
At the present, many hotels around the world are under intense pressure for profits. No single factor can account for this, but the broad response has been a tightening of […]
3 Things Revenue Managers Can Learn From Psychologists
NB: This is an article from Tambourine For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom line […]
Asia and digital will transform aviation
Asia and the digital revolution are two of the global forces that will have a long term impact on aviation, according to CEO of Qantas group, Alan Joyce. Speaking at […]
Four Key China-Related Trends Shaping Asia Pacific Hotel Industry
Mainland Chinese investors exported over $5 billion into the hotel real estate sector across the globe in 2015, and the country accounted for nearly half of all cross-border investment out of the […]
