Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG), a brand that operates in […]

A recent Deutsche Bank Research Report published July 13, 2016, highlighted hotel owners’ creeping concerns. Something just isn’t quite right when it comes to the proliferation of loyalty rates. NB: […]

Of the most pressing issues facing hotel marketers, internal stakeholder communication and education about digital marketing continues to be often overlooked and neglected. Especially with budget season moving into high […]

Don’t believe the positive 2017 U.S. and global hotel forecasts you’ve been reading. Rather, be prepared, for the worst is yet to come. As the weeks move on, occupancy continues […]

NB: This is an article from TripTease This month the CEOs from Priceline and Expedia attempted to dissuade hoteliers from efforts to drive direct bookings. In specific circumstances they may have a point. […]

NB: This is an article from IDeaS When automobile manufacturers develop a new car, they offer consumers a base model and provide multiple luxury add-ons for those who want to […]

Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short) whereby no longer would they feature ads on the right hand […]

Fundamental to any great digital marketing strategy for hotels is visual storytelling. Using a blend of words, pictures, video and audio helps convey your property’s unique story to travel shoppers […]

NB: This is an article by SiteMinder. Hoteliers need a well-developed, actionable revenue management strategy in order to create a solid foundation for their business. A revenue management strategy should […]

Hotels are finally beginning to implement messaging strategies that make it easier for their guests to get in touch with them via SMS, WhatsApp, Facebook Messenger, WeChat, and the like. […]