Airbnb CMO Wants to Redefine Experiential Marketing With New Offering
Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences and much more to the platform, it […]
Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]
Consumption of digital travel content sees double-digit growth
A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]
Kayak’s CEO critiques Google, Airbnb, and others
Steve Hafner, co-founder and chief executive of Kayak, is living up to his reputation for being one of the liveliest annual on-stage interviewees at the Phocuswright Conference. On-stage he says […]
The Hotelier’s Handbook to Managing Guest Expectations
NB: This is an article from Sojern There are a number of challenges facing hoteliers today, including managing guest expectations. Ensuring that guests’ expectations are set and met is an […]
Morgan Stanley: Airbnb Threat to Hotels Only Getting Sharper
Not even President-elect Donald Trump can make the hotel industry great again. The industry is already experiencing trouble with lower occupancy rates and smaller profits per room, and a new survey from Morgan […]
Taking Flight: The Science of Revenue Management
Hotel revenue management has evolved into a very different science from what it was when airlines began using it many years ago, and one of the fascinating aspects of observing […]
Why Hotel Loyalty Won’t Shed the Spotlight in 2017
It certainly feels like 2016 has been the year of the loyalty program — which could also make it the year of direct bookings, of online travel agency innovation or […]
Holistic revenue management opportunities driving change for hoteliers
The hospitality industry experiences change every single day. Each day sees changes in guests, rates, menus, events and staff. At a higher level, hotels across the globe experience changes in […]
Expedia vs Airbnb vs New York City
In these turbulent times for online travel is it goodbye hotel, hello 21st century lodging? When Airbnb launched with an air mattress on the floor of a San Francisco apartment […]
