Use Special Offers and Segmentation to Snag Bookings
Running a successful hotel, when you hit the bottom line, comes back to one thing: driving profitable bookings. Will that new carpet look good in pictures? Does your staff respond […]
Amadeus suggests four online travel scenarios for 2020
The latest analysis from Amadeus uses a “scenario planning” methodology to paint a picture of what the future might hold for online travel agents. But unlike many similar projects, the […]
The future of automatic pricing in travel
In what can be viewed as a sign of the times, revenue management for home rentals won the day at EyeforTravel’s recent startup and innovation awards in Las Vegas It […]
Traffic to hotel websites is declining: How should they respond?
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business. There is still significant debate about the long-term impact […]
A writer’s guide to effective website copy for hotels
We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, […]
Five ways to find the right pricing strategy for your hotel
Revenue managers dedicate a big part of their day to managing hotel rates and driving profits. They are constantly analyzing data and various influencing factors to find that coveted sweet […]
Airbnb blazes on and Ryanair on the rise
With the room rentals business booming, package holidays declining and shifting consumer behaviour, travel distribution gets more interesting by the day. Sally White reports Be afraid, be very afraid! For […]
OTA Customers – facts, trends and some surprises
Understanding how travellers behave is critical to our business, and this insight ensures our hotel partners can connect and engage with travellers today and in the future. The $1.4 trillion […]
BookingSuite: A Lesson in Direct Revenue Strategy
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain, […]
How Guests Can Amplify Your Hotel Marketing Budget
NB: This is an article by Tambourine There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust […]
