The four booking behaviours driving travellers
Men spend less time booking trips than women. Younger travellers tend to start their planning later. And 59% of travellers begin researching their next trip between one and three months […]
Stop rewarding loyalty at the cost of the bottom line
Forbes recently released a list of the world’s most rewarding hotel loyalty programmes. The tally saw Wyndham Rewards replace Marriott at the top of the pile. The list, compiled by […]
Lessons from an OTA on Converting Users
In the modern travel market, online travel agents have successfully retained the lion’s share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of […]
Strategies for Winning the Direct Booking Wars
NB: This is an article by Revinate It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel […]
Is it time to review the designation of “revenue manager”.
Search engines, OTAs, review sites, metas and other tools have changed the way travellers look and book rooms. But revenue management has remained the same during my fifteen years working […]
How Should Revenue Managers Use Data? [Infographic]
NB: This is an article from NetAffinity How should revenue managers use data? What common pitfalls do they fall into? What are the contemporary “best practice” revenue management techniques and intelligence […]
What a promotion reveals about how Airbnb sees resort rentals
Next-generation hospitality company Airbnb has been running an old-fashioned hospitality promotion to try to grab a bigger slice of the rental market in traditional resort areas. This October, the lodging-rental company has been […]
From Revpar to Trevpar: Integrating Ancillaries Into a Revenue Strategy
Considering ancillary revenue streams can make up to 60% of hotel revenues of why would not any operator embark on the journey of total hotel revenue management? Apart from challenges […]
Massive mobile expansion planned in travel over next three years
Mobile marketing offers unrivalled growth opportunities for the travel industry, outstripping potential returns from investments in digital marketing, social media and artificial intelligence According to a survey of 183 European […]
Ratings or reviews: learning to read between the lines
Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? This […]
