The hotelier’s guide to TripAdvisor – a round-up
Love it, hate it, respect it or loath it, TripAdvisor is a goliath of the travel industry and affects your hotel whether you know it or not. Because of its […]
Digital Trends for the Hotel Industry
Welcome to the first edition of our digital trends report, designed to be the essential companion for the savvy independent hotelier. Our conversion optimisation, revenue management and marketing specialists, along […]
Personalised interactions and convenience are guest top enticements
Technology is reshaping consumers’ everyday lives, including how they travel and what they expect from the hotel and resort experience. The hospitality industry is courting today’s smartphone tethered, ever-connected guest […]
Spa Revenue Grows Faster Than Room Revenue
In 2015, hotel spa department revenue grew at a faster pace compared to other sources of hotel revenue. According to the recently released 2016 edition of Trends in the Hotel […]
How can hotel marketers attract guests as the industry changes?
More than ever, consumers are getting information from a variety of channels and making decisions based on an increasingly nonlinear discovery and decision-making process that may never include a brand’s […]
How to meet today’s hotel guest expectations
Long gone are the days where a website with an online booking option is sufficient to attract guests to your property. Today’s savvy consumer craves personalised, immersive experiences. They want […]
What Hotels Can Learn from Amazon Go
Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model […]
Driving Ancillary Revenues With Your Hotel Property Management System
In the travel industry, 48% of airline passengers and 59% of hotel guests said they were interested in upgrades or additional services. The airline industry has found a model that […]
Solving Hotels Data Management Problem in 3 Steps
For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer database can be […]
Hotel Marketing: 10 Things That Worked in 2016
Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach […]
