Lessons from Snapchat – three travel and hospitality brands getting it right

With every new platform comes the inevitable sighs from overworked digital marketers. “Not another one” becomes the common refrain. There are generally two camps when it comes to new channels […]

Read more

Channel Optimization: The Secrets of Data Driven Hoteliers

New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers Sabre Hospitality Solutions has […]

Read more

Hotel Rooms Departments Struggle to Control Expenses

Changes in rooms revenue per available room (RevPAR), and RevPAR penetration receive a lot of attention from hotel managers.  This is because the monies hotels receive from renting guest rooms […]

Read more

Reduce Your Reliance On OTAs By Understanding Customer Expectations

In the 20-some years since Microsoft launched Expedia, we have seen a lot of changes in the online travel agent space. There have been so many startups, each offering some […]

Read more

Google & Facebook move to shorten the distance between discovery and booking

Google Bucket lists and Facebook City Guides are trip planning tools that could also be useful travel brands. Andrew Hennigan reports. We’ve probably all shared our bucket list ideas through […]

Read more

Next-Gen Revenue Management: Innovating analyst productivity through real-time data

Current revenue-management systems were not designed to handle vast amounts of data. Therefore, in the near future, they will not be equipped to handle today’s progression of Big Data. New […]

Read more

Ctrip’s Strategic Threat to Expedia, Priceline and Everyone Else

If you want to understand the nature of Ctrip’s global ambitions and strategy, just let the CEO take you on a guided tour of China’s largest online travel agency, and […]

Read more

The Rise of Airbnb Commercial Operators in the U.S.

In the U.S., Airbnb hosts renting out more than one entire home or apartment generated $1.8 billion in revenue for the company in 2016. That’s one-third of Airbnb’s total U.S. […]

Read more

Optimizing Digital Marketing Performance To Drive Business Performance

  Digital transformation isn’t a buzz phrase. It’s here. And it’s helping companies create better customer experiences — and ultimately driving revenue growth. According to Gartner, within the next five […]

Read more

The difficult coexistence between Booking.com and your website

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]

Read more