The close of 2016 is upon us and it’s time for marketers to conduct an annual review of the strategies and tactics they’ve used throughout the year. Weighing the pros […]

It’s midnight in Paris and I’m sitting in a velvet booth at a theater called Le Crazy Horse. A waiter with a ponytail has just sabered a bottle of champagne […]

What’s an online travel agent, please? Let’s be honest. We in hospitality all played our part in creating and growing them: the online travel agencies such as Expedia, Booking.com, Orbitz, […]

There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a […]

First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, […]

It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers. Yet, while Airbnb paves […]

More than ever, marketers need to determine content marketing ROI. Google Analytics (GA) is an ideal place to start. Setting up GA to track goals is an important first step […]

Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence […]

This year is shaping up to be a healthy one for the U.S. hotel industry, with more 33,000 new rooms planned in the top 10 most active markets. According to […]