Lessons from Snapchat – three travel and hospitality brands getting it right
With every new platform comes the inevitable sighs from overworked digital marketers. “Not another one” becomes the common refrain. There are generally two camps when it comes to new channels […]
Channel Optimization: The Secrets of Data Driven Hoteliers
New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers Sabre Hospitality Solutions has […]
Hotel Rooms Departments Struggle to Control Expenses
Changes in rooms revenue per available room (RevPAR), and RevPAR penetration receive a lot of attention from hotel managers. This is because the monies hotels receive from renting guest rooms […]
Reduce Your Reliance On OTAs By Understanding Customer Expectations
In the 20-some years since Microsoft launched Expedia, we have seen a lot of changes in the online travel agent space. There have been so many startups, each offering some […]
Google & Facebook move to shorten the distance between discovery and booking
Google Bucket lists and Facebook City Guides are trip planning tools that could also be useful travel brands. Andrew Hennigan reports. We’ve probably all shared our bucket list ideas through […]
Next-Gen Revenue Management: Innovating analyst productivity through real-time data
Current revenue-management systems were not designed to handle vast amounts of data. Therefore, in the near future, they will not be equipped to handle today’s progression of Big Data. New […]
Ctrip’s Strategic Threat to Expedia, Priceline and Everyone Else
If you want to understand the nature of Ctrip’s global ambitions and strategy, just let the CEO take you on a guided tour of China’s largest online travel agency, and […]
The Rise of Airbnb Commercial Operators in the U.S.
In the U.S., Airbnb hosts renting out more than one entire home or apartment generated $1.8 billion in revenue for the company in 2016. That’s one-third of Airbnb’s total U.S. […]
Optimizing Digital Marketing Performance To Drive Business Performance
Digital transformation isn’t a buzz phrase. It’s here. And it’s helping companies create better customer experiences — and ultimately driving revenue growth. According to Gartner, within the next five […]
The difficult coexistence between Booking.com and your website
Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]
