Current revenue-management systems were not designed to handle vast amounts of data. Therefore, in the near future, they will not be equipped to handle today’s progression of Big Data. New […]

If you want to understand the nature of Ctrip’s global ambitions and strategy, just let the CEO take you on a guided tour of China’s largest online travel agency, and […]

In the U.S., Airbnb hosts renting out more than one entire home or apartment generated $1.8 billion in revenue for the company in 2016. That’s one-third of Airbnb’s total U.S. […]

  Digital transformation isn’t a buzz phrase. It’s here. And it’s helping companies create better customer experiences — and ultimately driving revenue growth. According to Gartner, within the next five […]

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]

Although social media marketing may seem like an easy strategy to leverage when targeting millennials, it is not without its challenges. Today’s marketers have countless options when it comes to […]

To maximise the revenue performance during a fair or high impact event might be easier said than done. Many rely on returning business to bring in a safe level of […]

2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search […]

What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your […]

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin […]