Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You […]

Following its global debut last November, Airbnb’s tours and activities platform Trips has now made its way into South-east Asia, officially launching in Singapore earlier this week followed by Bangkok […]

With the shift from DAP to DAT, travel brands are now able to reach a highly engaged audience. For groups like IHG, this has led to a cost per booking […]

Expedia Group CEO Dara Khosrowshahi expects commissions to come down as the OTA looks to pass on lower fixed costs achieved through growth not only to shareholders but hotel partners. […]

Last week’s ITB trade fair in Berlin showed us that one thing is on the minds of hoteliers and OTAs alike: data. Talks from the biggest players in the travel […]

Delivering great guest experience leads to loyalty and while rewards systems, points and discounts can help they aren’t the natural way to build guest loyalty. At Experience Hotel we work […]

  Digital breeds disloyalty. Before it came along, Judy from New Jersey went to her local travel agent to book her yearly family holiday to Barbados. She knew the providers […]

Valuation professionals specializing in hotels commonly receive questions about the impact of Airbnb’s growing popularity on the established hotel industry. For years, many within the profession shrugged off Airbnb as […]

In a world of lightning-fast technology and constant industry disruption, one skill has risen as a top necessity for older companies to survive: Innovation We’ll be the first to tell […]

Nary a hospitality conference is found without the token debate about OTAs and their impact on hotels’ direct bookings. This trending topic has become so prevalent and so fierce, in […]