The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Consumers have so far enthusiastically […]

What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]

A new GBTA Foundation survey of business travellers who are based in Europe’s three largest business travel markets – Germany, the United Kingdom and France – revealed business travellers are […]

Facebook is the Goliath of social media networks. It has the broadest reach of any social network—79 percent of Americans use it, and more than 1 billion users globally log in […]

As North American hoteliers head into the spring season, new commitments that have been added over the last month (pace) are down -1.6 percent, and committed occupancy* for the first […]

With competition for bookings more intense than ever, hotels continue to look for ways to become a ‘one-stop shop’ for guests planning a holiday or business trip. Dynamic packaging – […]

The hotel industry is entering a pivotal moment, when conversations about the co-existence of Airbnb and hotels, and the opportunities it can provide, are essential in order for the hotel […]

Asian travel brands have plenty of room to grow sales of ancillaries by presenting customers with personalized offers. A report prepared by SapientRazorfish in the lead-up to Digital Travel Asia […]

With more than 450 million users worldwide, LinkedIn is the most popular social network for professionals. It’s like Facebook, but without the cat memes. It’s also the No. 1 platform […]

For years, marketing gurus and experts have taught a hotel to focus on driving bookings from their loyal customers. These are the guests who book a few times during the […]