Targeted Email Marketing to Drive More Business During Lower Seasons
A great way to run offers and promotions is to target past guests of your hotel. In order to do this, you must be sure to collect the email id […]
4 Reasons Hotel Metasearch Should Be Part Of Your Distribution Strategy
While we agree that competing on rate alone shouldn’t be the only focus of your hotels marketing efforts, it’s certainly a big factor in the purchasing decision of your guests. […]
ADR Holds Steady in First Half of 2017 Despite Decline in Bookings
As North American hoteliers forge ahead in 2017, average daily rates (ADR) are holding strong in both the second and third quarters of 2017 despite declines in committed occupancy*, according […]
Using APIs to Improve the Guest Experience
The technology ecosystem in the hotel space is changing at a rapid pace. In some cases, companies seem to be appearing from nowhere, offering a brand new solution that solves […]
Does loyalty exist? It is time to rethink loyalty!
Last year Expedia made a suite of drastic announcements: it partnered with Marriott Hotels to offer travel packages, entered the hotel revenue space and struck a loyalty program deal with […]
The Power of Value Adds to Increase Guests Bookings
Hoteliers, when considering using value adds to attract guests you need to revert back to the data that you have compiled to determine the appropriate strategy for each season to […]
Hoteliers need to proactively address the guest reviews coming in
GuestRevu CEO and Founder, Chris Alexandre, was recently selected to talk to WTM Africa attendees about how guest reviews can help maximise hotel revenue. With nearly every traveller reading a […]
How to Decide Which Social Video Platform Is Right for You
It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools like Facebook Live and […]
How Quality Online Content Impacts Your Hotel’s Performance
The latest trivago webinar focused on how quality online content impacts your hotel’s performance. The 30-minute presentation discussed a lot of useful trends and best practices that hoteliers can use to […]
Does loyalty exist? Real-life practical approaches
In Part 1 we talked about loyalty – if it exists, what it looks like and if millennials even have it. Now we ask our panel of experts to discuss […]
