Airbnb Tries to Behave More Like a Hotel
For nine years, Jill Bishop enjoyed the camaraderie of renting out her spare bedroom on Airbnb. Guests hung out on her comfy sofas. They dined together. They shared her bathroom, […]
In a mobile-only world will airlines charge for web bookings?
Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the […]
How to boost hotel revenue with meetings and events
Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. NB: This is an article from […]
Asia is now driving Expedia strategy
Dressed casually in a pair of jeans and black jacket, Dara Khosrowshahi spoke with a friendly smile, but with determination in his eyes. “The U.S. used to be the driver […]
Improving Hotel Organic Search Performance with Structured Data
Many hoteliers have experienced a similar trend with their organic traffic from Google: it is decreasing. Over the last several years, Google has drastically changed the way they present websites […]
Placement Optimization on Facebook Dynamic Ads for Travel
When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]
Booking direct or via OTAs: what’s the better deal?
Hotels and OTAs might be in an all-out war, but some travel experts think you can book with both, it just depends on when you’re looking to book. Mark Blutstein, […]
How To Build & Analyse a Successful Hotel Rate Plan
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your […]
Time for a revolution in hotel marketing (with data waving the flag)
Hoteliers today face a number of problems – coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, […]
6 Ways Social Media Can Help Build Customer Loyalty
Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that […]
