How to create revenue with grab-and-go food and beverage

The opportunity for guests or even locals to grab a meal or snack and be on their way is an obvious benefit to those who partake, but let’s face it: […]

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Diving into Hotel SEO? Focus on Local Search First

Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The […]

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Hotels: the cost of loyalty schemes

This time next summer Marriott International CEO Arne Sorenson will be hoping that a crucial element of last autumn’s US$13bn acquisition of rival Starwood Hotels – creating the world’s biggest […]

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Measuring Demand in Your City will Skyrocket your Revenue

We all know that demand forecasting is the holy grail of revenue generation for hotels. As hoteliers, you need to measure room and hotel demand at various levels and for […]

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How Independent Hoteliers can Maximize RevPAR

It sounds so simple, doesn’t it? You want to make more money? Just increase your rates. However, finding ways to maximize and continually grow rates while maintaining high occupancy is, […]

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Insights reveal that the Asia Pacific traveller doesn’t exist! Here’s why.

The Asia Pacific traveller is a force to be reckoned with, yet it doesn’t exist! There are many Asias within Asia. Yet many in the industry make the mistake of […]

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Travel marketing needs to be data driven, not rules driven

Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]

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Why Everyone Should be on Your Hotel Digital Marketing Team

The digital marketing landscape seems to shift and expand every day. NB: This is an article by Vizlly You need to send out emails, update your blog, conjure up local […]

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4 Ways To Help Your Hotel Marketing Campaign Stand Out

In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for […]

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Why personalisation can deliver 6% more revenue for your hotel

All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]

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