When a guest takes the time to write a review for your property, the property should respond. If someone took the time to tell a staff member a compliment or […]

Having a good revenue strategy is critical in hospitality today, but equally important is having the right person who can lead that strategy. In a session titled “Revenue Strategy in […]

As more guests start to use predictive pricing tools when booking their travel plans, hoteliers are figuring out ways to benefit from this. It’s a constant back-and-forth: Hoteliers will always […]

In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. Stephanie Hilger, Director of Social Media at Blue Magnet […]

Email marketing is one of the best ways to retain customers by engaging with past, present (and future) guests. Smart hotel marketers prioritize keeping up-to-date on email marketing best practices […]

Privacy legislation is dominating the news cycle these days–and it’s unlikely to slow down. Now, as U.S. companies are adjusting to the requirements of the European Union’s General Data Protection […]

While a revenue manager’s mission is to sell as many rooms as possible at the best rates conceivable, their ultimate focus remains a healthy bottom line. There was a time […]

Futurecasting is a practice used by many businesses to plan strategically for their future. The practice evaluates underlying industry dynamics, predictive analysis and a variety of business strategies to help […]

It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, […]

When we talk about red flags and concerns about increasing acquisition costs, some might be inclined to dismiss any worries and point to continued growth and prosperity—both in the industry […]