Remember that your spa and health club metrics should always give you insight into your operations. These numbers open up opportunities to leverage your assets for what matters: profit

Tripadvisor was the undisputed king of hotel reviews and research with great reach in organic search – that is, until Google Travel tilted consumer traffic in its own direction and competitors closed the gap

Facebook has seriously awesome targeting parameters to get your hotel in front of potential customers that align with a business’ target market and need periods

Drip email campaigns are popular because they drive continued engagement with a segment of customers and don’t need lots of work beyond defining goals, crafting the emails and sequencing

Google has been expanding its audience targeting for search and YouTube. Now, the traditional audience options of affinity and in-market segments can be leveraged to fine-tune the marketing mix

No matter what angle you look at it, one of the most significant factors in modern hotel marketing is establishing and increasing a company’s online presence. Hotels can make the most of this through:

Hotels don’t need one technology provider that says they have all the options. They need unrestricted access to all the options via a Think Small solution. The Beetle of hotel tech

Survey results show not only is GDS usage increasing, but it’s increasing at a faster rate than other channels used by travel agents, such as alternative accommodation platforms or hotel websites

As Google has risen to become a travel powerhouse in recent years, a complex situation has developed between the search giant’s marketing efforts and its travel selling arm

There was no shortage of changes and announcements throughout the digital marketing industry over the past month and we are here to ensure you don’t miss the biggest ones