The shift from PAR to PAC requires that hotels seek talent that understands the analytics and strategic thinking that maximizes results in revenue forecasting and decision making

Within 14 of the 20 tourism destinations, direct bookings – gained via a hotel’s website – either climbed the list from the previous year or maintained their position among the top five spots

Hoteliers have an opportunity to maximize their strengths and create unique appeal to keep the short-term rental market from eating into their market share

If you have had difficulty locating a live ad on an metasearch publisher, do you know all the components necessary for proper coverage? Do displayed ads show correct rate to the customer?

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to do just that

The road, the car, and the fuel are three components necessary for a journey. The same can be said of front desk software, a booking engine, and a channel manager for a guest journey

Incorporate NPS into your hotel guest satisfaction strategy to get a real indicator that is simple and effective. It is for this reason that the biggest companies adopt it (Apple, Google, Amazon, etc.)

So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate

The world’s most populous country has severely restricted outbound travel, and the global hospitality industry has braced for impact. NB: This is an article from IDeaS As the coronavirus nears pandemic proportions and Chinese […]

When you invest in an integrated digital marketing strategy, the more you will see from it. You will be seen more in the digital landscape, compete with OTAs and in the end see more direct bookings