Most hospitality marketing plans don’t budget for a dedicated social media role – it’s still seen by many as something that can be done on the side, as just one of a professional’s many duties

The concept of locals renting out their houses to curious travellers is simple but effective, and Airbnb can teach us a lot if we hone in on their quick road to success.

Amazon regularly reward top reviewers with a lot of free stuff in the mail but as far as I can tell, OTAs are yet to financially incentivise ordinary people to write reviews

If sales and revenue management can understand what they each value in their decisions, together they can better support one another and achieve the overarching goals of the hotel.

When Google debuted its new four-pack stack of vacation rentals in Google Search, a feature that’s a gateway to Google’s travel page, notably absent from the mix of usual participants was Airbnb

As a revenue or marketing manager, one of the things that may be top of mind for you⁠ – especially when anticipating a potential low booking windows – is: Should I be running sponsored ads?

As hoteliers across the land prepare are in the midst of another budget planning season, consider these five tips to help ease the process, and guide you into a successful 2020 season.

Chatbots can’t handle all issues that guests have, but they can take care of many and no platform has made it easier to get started than Facebook Messenger

Although the true aim of a hotel’s operation is to maximize profit, the wide availability and frequent reporting of RevPAR may make revenue the hotel manager’s most immediate target

If you can build a brand reputation on social media, acquire backlinks from a host of different sites and create engaging content, you shouldn’t face problems getting traffic to your hotel’s website