Occupancy levels are forecast to bottom out at 23.3 percent during Q2 of 2020. Reviewing operating statements, it is virtually impossible for a hotel to generate a gross operating profit

In this video we are talking with Stephanie Smith as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels

To save money, Airbnb halted all its marketing activities at the end of March in order to save an estimated $800 million in 2020. In this, it’s not alone. It’s also wrong

Traditionally a big portion of hotel revenues comes from the business travel segment, and that balance hasn’t changed in a long time. After Covid-19 crisis, this balance may change

OTAs are still active and changing their paid media strategies as the COVID-19 crisis develops, taking huge advantage of the shopping from home consumers – and you should be too

In this podcast we talk with Veit Meier and Till Benthien, from berner+becker, about how hotels can work through the crisis and prepare for the future – which will eventually come

Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]

While we wait for the world to slowly shift to a new “normal”, here are a few predictions and how OTAs and other third-parties can anticipate them in the most beneficial way

In this environment, a central concern for hotel investors and operators is expense elasticity, representing the extent to which expenses can be reduced in proportion to revenue