PAR or POR? A Guide to Interpreting Hotel Operational Ratios
There is no right or wrong ratio when it comes to analyzing the data, but understanding the strengths and limitations of each type is key to interpreting the numbers and drawing conclusions from them
10 Resolutions Every Marketer Should Make for 2020
It’s time to make work-related New Year’s resolutions – but that’s no easy task. There are so many different channels and tactics that having to choose a few areas to focus on can feel overwhelming.
Why Does Your Hotel Need a Blog?
We’ve talked before about what kind of content you should try and incorporate into your social strategy to help build your brand’s story online. NB: This is an article from Net […]
Hidden Secrets of MetaSearch: The 15%
Metasearch is the best converting channel at an average conversion rate of 2.2%. However, these figures are in reference to “global” Metasearch channels, and not regional, so what is the difference?
10 Hospitality Trends to Look For in Asia
At a macro-level, there are some key trends that influence a marketer’s approach. Here are ten of the most salient hospitality trends to look for when serving the market in Asia
5 Digital Marketing Trends Hoteliers Need to Know
There are a lot of exciting digital marketing trends to be aware of in 2020. It is even more exciting to see how you can incorporate these tactics in your marketing strategy.
Hotel DOSM Checklist for 2020
As we wrap up another busy year, we’re taking a moment to explore the top 10 things we suggest hotel DOSMs implement to achieve their goals in the coming year
Undercut on Black Friday? How to Keep Parity and Make Most of January Sales
With January sales around the corner, here are tips to help keep track of your parity and catch unexpected rate undercutting as soon as possilbe. Make sure it’s your direct revenue, not the OTAs’
A Day in the Life of a Parking Revenue Manager
As a Revenue Manager are you leveraging RM to optimize your parking business? How many pricing decisions do you make per day, and how much time do you have left for strategic thinking?
Launching And Managing Your Hotel’s SMS/Text Messaging Campaign
Hotels can use SMS/text messaging responsibly to engage guests before, during, and after a stay. Here we review why creating an SMS strategy makes sense and how to implement it