Responding to good reviews is easy, some wonder if it’s worth doing. Reviewer was happy, why spend time on them? The answer, with online reviews, is twofold

Traveller intent is showing increasingly interest in sustainable travels, whether that’s reducing their carbon footprint or easing over-tourism in a hotspot

By making decisions based on stages of recovery, it will be easier for hotels to successfully navigate reopening and to rebuild their business

As we emerge from this pandemic, revenue managers need to continue to be more data-centric, whilst also focusing on an approach that can compress analysis

Indexing is incredibly versatile. Generally, 2019 should be “base” year on your index and serve as the replacement for any chart using y-o-y percent change

Guests who book packages are less likely to cancel reservations, stay longer, and spend more. Experts believe the ADR for package stay is higher than FITs

The key is to observe booking pace of each different room type during different demand seasons and vary difference between them to maximize revenue results

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?