The biggest issue we had with upselling were COVID-related issues. We were able to work through those with ROOMDEX to maximize our offerings and revenues

Handling reviews and online reputation manually across hundreds of sites is no doubt a challenging task, but your online reputation has a commercial value

Personalization is not only a crucial capability, it’s one that punches above its weight, whether the company is a digital native or brick-and-mortar player

The focus on how we work and not where we work has enveloped business travel as well. Is it necessary to travel to meet that client?

In the third quarter, nearly 70% of global searches were made 0 to 30 days out, which was a 15% search increase compared to the previous quarter

By selling your hotel as an experience through content, you’re much more likely to succeed in relation to engagement and conversion

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

With historical data rendered unreliable, rules-based revenue management creates a labyrinth of issues to consider when adjusting pricing strategy

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success