3 Ways to Start Boosting Your Hotel’s Incremental Revenue Today
Offering ancillary services isn’t just about boosting revenue. First and foremost it’s ensuring your guests have the perfectly tailored stay they desire
4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)
Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking
Working with OTAs: The Indirect Distribution Dilemma
Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line
How to Evaluate Your Property’s Performance: From RevPar to CPOR and Beyond
The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond
Why RevPAR Increase Marketing Claims Can be BS
It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?
What is Your Optimum Occupancy Percentage in This Staycation World?
Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?
How to Align Your Distribution and Marketing Strategies to Boost Revenue
Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution
Why the Future Must Include a GOPPAR Index
What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?
How Hospitality is Adapting to a Contactless World
Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience
Making Sense of Your Competitive Landscape Today
Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?