Market segmentation is not a fixed activity. It is important to use accurate guest data to regularly update your segmentation strategy

Room service at your hotel can be one of the trickiest parts of the business to get right and not always easy to convert into a profitable exercise

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website

Special interest tourist markets are becoming more mainstream, and catering to a tourism niche or two is a great way to get heads in your hotel beds

Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back

Revenue Management needs to evolve, the focus should be on most recent data of traveller behaviour to recalibrate the expected booking curve

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

The All-Inclusive Photo Project offers stunning photos. Our industry needs to evolve and that starts with representation in our marketing campaign imagery

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this