When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split

Adopting these techniques to convert existing demand and create demand from new sources, you’ll put your hotel in a position to outperform your competitors

Hotel RevPAR looks to be on steady footing; however, a look at RevPAR contribution shows a greater influence from ADR as opposed to occupancy in many areas

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

If you’re building a strategy to maximise your hotel restaurant’s profitability, you need to understand the revenue performance of your restaurant currently

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

Across industries, marketers and business owners find themselves ruminating over the same question – is loyalty dead?