Lets now get into the key Google updates in Q2 for your business to be adapt with the latest and plan strategically to stay relevant and visible on search

Are you maximising dining space potential? You can look at revenue metrics, like average check size or total sale, but they don’t account for seat occupancy

Stepping outside your comp set comfort zone allows you to understand where your customers might be booking but also what your market’s customers are booking

It is time for Spain’s hotels to galvanise the excitement and start building momentum as all signs point north for international travel returning

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

The sinister-sounding buzzword, revenge travel was coined last year when people started travelling after the lockdown ease. Today, it is not just a phrase

While summer travel has not yet been “record-breaking” as some predicted, growth for the US hotel industry has been spectacular over the past month

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour