This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed

When looking at your marketing channels for increasing hotel revenue, consider offerings and how they match your competitors and your customer wish lists

I recently released my 2021 Achieving Customer Amazement research. NB: This is an article from Shep Hyken We surveyed 1,000 consumers in the U.S. and asked them numerous questions about topics […]

With increasing guest acquisition costs through OTAs, hoteliers need to rethink distribution, their effective channel strategy, and recharge direct bookings

If we make guests use tech out of thinly disguised objective to cut labor costs, then hotel rooms become a commodity with only differentiator being price

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more

You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

The result of poor hotel staff communication is an upset guest or blown booking opportunity leading to poor guest engagement and lower satisfaction scores