In a digitised world where we all live in, leveraging hotel digital marketing strategies should be high on the list of your priorities

Responding to reviews should still be a key task for hoteliers. Every review response should be personalized as they are publicly available for all to see

The focus remains on top-line growth. It is another story that many hotel companies have not realized the strategic nature of revenue management

Taking a deeper look at how industry ADR is being driven, we found 40% of hotels had a weekly ADR that was 20% or more above 2019 comparables

We explore the squeeze on incomes through increased cost of living and consider the impact this may have on leisure travel and overall consumer sentiment

It is easy to fall into assumptions. It is human nature, after all, but when do assumptions on revenue management start to work against you

It is evident that a landing page for hotel is quite important for emphasizing conversion rate and better audience targeting

Pricing analytics is a necessity for sustainably growing revenue.  It enables answering basic market queries to make real-time pricing decisions

If you want to get the most out of your email marketing efforts, you must take a comprehensive approach to develop the best email marketing techniques

As many hotels have the option of making direct bookings that are booked and paid for on their site, this makes their website an eCommerce platform