Upselling and cross-selling are effective marketing strategies. Though they are very productive, they can pose marketing hazards if not done correctly

Just as the hotel industry is finding its feet after two of the most tumultuous years in living memory, hotels are now faced with a fresh challenge

Do you know what hotel sales and reservation KPIs you should focus on to sell more rooms while providing excellent service?

Occupancy for 2022 is projected to come in under the pre-pandemic comparable, while ADR and RevPAR forecasted at $14 and $6 higher than 2019, respectively

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

Your landing pages are a seemingly small, yet crucial part of marketing campaigns and how you go about portraying, communicating and selling offers

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

Business travel is recovering, although a complete recovery remains a way off. And changes in workplace and workstyle reveal a new business travel landscape

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy