A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue

Analysing the occupancy levels by geographic areas we see hotels are at similar levels as January-February 2020, but demand is conservative in January 2022

Until recently upsell software solutions did not check inventory availability. They were simply offer systems collecting requests for later manual approval

Creating clunky or wordy marketing content could cause travellers to overlook your hotel and opt instead for a more tech-friendly brand

What doesn’t work organically, doesn’t work at all. Make sure to work first on your value proposition and then use advertising to amplify your hotel reach

The most well known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments

If they make sure that their country is open for business, the strength of travel demand is such that they will see travellers flying their way

Innovation means never resting on your laurels. As mobile app technology evolves, the hospitality industry will have to evolve along with it

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

Here are 4 common hospitality cloud software myths to better understand and then dispel while competing in a fast-moving and evolving hotel industry