As travelers set sights on more travel and more experiences, hoteliers must prioritize improving their hotel reputation and expanding their digital presence

TMCs expect business travel volume to be much or somewhat higher this year. For hoteliers, this provides some interesting opportunities this year

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

If you have a small budget, it’s a waste to split that between SEO, SEM, PPC, Metasearch. Instead of spreading horizontally, go vertical in one or two areas

Email marketing mustn’t be an afterthought. Hoteliers should take full advantage of minimal effort for maximum return with increased email marketing efforts

We explore how Google Hotel Ads can help hotels increase their direct bookings, and share best practices to ensure your hotel generates the best results

With attribute-based selling, hoteliers can sell every room attribute separately, instead of the traditional method of offering rooms by just room type

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice

Doing your month-end and having a final financial statement each month within one week is the benchmark for a team and system that works well

Bleisure trips and workations are two sides of the same coin, but they’re also completely different. People experiencing them have different motivations