money with rope tied in a knot reflecting importance to manage your marketing budget effectively

Why Setting a Fixed Budget for Paid Campaigns is Damaging

In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

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video thumbnail for coffee time chat with erik munoz of lybra about unified decision data for hotel revenue and digital marketing teams

Value of Unified Decision Data for Revenue and Digital Marketing

In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams

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Restaurant Forecasting 101 – How to Forecast Restaurant Sales

Restaurant forecasting helps restaurant owners make informed decisions for staffing, purchasing, profitability and helps foresee upcoming trends

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Welcoming Extended Stay Guests to Your Hotel

Extended stay hotels are increasingly popular among families looking for homier, more affordable accommodation where they can stay in their own bubble

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The APAC Race to Recovery: India, Fiji, and Australia

Observing the largest recovery source markets to key destinations in the Asia-Pacific region, the importance of Australian outbound travellers was evident

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How Hotels Can Use Instagram Reels in Their Social Strategy

Uploading videos to Instagram reels boosts your hotel’s chances of exposure from being viewed on the explore page

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Riding the Waves of Change with Hotel Revenue Automation

The time has come to upend old ways of doing business in order to remain agile and competitive, and this is especially true for hotel revenue management

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Parity Under Control? Are You Monitoring the Right Price Sources?

Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too

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3 Key Trends in Q4 for Travelers in Europe, the Middle East, and Africa

EMEA travelers want expenditure reassurance. Flexibility (free cancellation and no change fees) is key when booking flights, ahead of discounted fares.

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How to Do a Free SEO Audit For Your Hotel Website

An SEO audit will help you establish a baseline from which to start analyzing and measuring the performance of your hotel website

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