Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

While email is a simple tool, there are a number of requirements to fulfil if you want your email campaigns to be successful. Here are the general steps:

If we look at the legacy infrastructure that has limited our industry growth and scalability for years, it’s hard not to focus criticisms on the hotel PMS

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

Only a small percentage of businesses have incorporated dynamic pricing. Gauge whether it is right for you and ensure you do not fall into common pitfalls

While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a hotel marketing plan

Breaking away from the traditional hoteliers’ approach and a mindset shift will help steer hotel F&B closer to its former glory