When replying to feedback, stay calm and as objective as possible. Here are some recommendations to reply to different types of funny or quirky reviews

By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening

Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers

It seems that for every new address you add, you’re losing two. Why is that? Why are customers leaving your hotel emails database?

You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end

Whether you’re looking to set up a loyalty program for your property or revising the one you have, steer clear of the following 10 common pitfalls

Here are five tips to excel across metasearch platforms, one of the fastest growing distribution channels within today’s ever-changing travel landscape

While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool

A mix of both price and non-price direct booking benefits like the one in this campaign is beneficial for both hoteliers and guests

Within the hospitality industry, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%