Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages

We share eight strategies that are being used by top-performing hotels. Each one delivers real impact across sales, marketing, and revenue

To help you find that balance between the human touch and AI in hotel revenue management, we’ve broken it down into three steps

It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing

Competitive hotel rates aren’t just about being cheaper than competition. It’s knowing your value, understanding your guests and pricing with purpose

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again