The more data you can connect to understand how it affects your performance, guest experience, and revenue, the better

The goal of emotional journey mapping is to understand customers’ emotions and improve the guest experience at all touchpoints on the journey

Make your plan as complete as possible and do not imagine you are a superstar hotelier that is capable of operating your hotel without the necessary costs

How can your organization effectively price and forecast in ways that maximize revenue? And what other options do you have for generating more revenue?

Which hotel revenue management KPIs should you focus on more so than others? We’ll touch on seven KPIs that you want to track for your hotel

Email users are expected to top 4 billion in 2023, so marketing to this growing audience will remain an essential tactic for businesses

While monetary vouchers perform best, create multiple gift voucher options, as well as themed value-added vouchers that are available to use in need periods

In the summer of 2022, the platform that collects most reviews remains Booking with 53%. It is followed by Google (16%), TripAdvisor (9%) and Facebook (2%)

In order to ensure that all hotel stakeholders are aligned, it is important to understand their revenue management ‘wants’ and hear them in their own words

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles