Here are just a few reasons why it’s important to use social media in your digital marketing for hospitality strategy

Bespoke websites are often seen as the perfect way to showcase this uniqueness. A seamless user journey can be a tremendous deciding factor

The General Manager who puts more effort into the commercial work in the hotel will likely steal market share from the competition

Strong leisure travel with many high impact events are fuelling a high RevPAR in those destinations, where typical business destinations are yet to recover

So how has Google impacted the booking journey for travelers, and how should those insights shape hotels’ strategies moving forward

Within 2.6 seconds, visitors get a first impression of your website and decide whether to stay or look around at the competitors

Go through the following six points to see how you may be leaving revenue on the table and how you can easily turn things around

If you have any of these problems, you will hear about it and so will potential guests. 46% of Americans voice their issues online after they check out

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions