While RevPAR remains a useful metric, it must be considered alongside others to gain a more comprehensive understanding of a hotel’s financial performance

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

If I already have a yield management solution (either as a stand-alone or built into my PMS), why do I need a revenue management system?

Here are a few reasons why you should accept a negative review gracefully, and some steps for managing your online reputation the right way

By providing guests with meaningful upselling options that enhance their experience, hotels can build revenue, loyalty and long-term profitability

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

Paid Search and SEO are two search engine marketing methods used to produce visibility for a given company’s website by catching its audience’s attention

In this article, we are showing you nine examples of audiences so that you can hyper-personalise your campaigns to each of them

The majority of hotel rooms are booked digitally. The first step in optimizing the distribution mix is understanding the audience each channel attracts