Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

Confronted with unimaginable numbers of cancellation requests and refund claims, for the main part the industry reacted sympathetically to customers

The hospitality sector, in particular, is sensitive to current challenges in the broader economy: rising interest rates, higher inflation and a tight labor market. NB: This is an article from […]

Well-crafted descriptions of your hotel packages can help differentiate you from competitors and persuade guests to choose your hotel over others

Different booking patterns, changing guest preferences and new technology come together as hotel revenue managers work out room rates as well as upgrades

Travel executives are thinking through the implications of the latest iteration with the race between Microsoft-funded OpenAI’s ChatGPT and Google’s Bard

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

Hotels need to double down on improving experiences at the individual guest level and at the systemic level to boost outcomes at scale

This is a shining example of how the power of technology and human interaction can create a memorable experiences. Sadly, this is the exception.