smaller man standing by feet of much larger man illustrating how OTAs can take an unfair share of bookings from Boutique Hotels

An ‘End to Unfair Practices’: New Laws to Rein in Power of OTAs

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

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human head surrounded by dots reflecting data emphasising how ai augmented decision intelligence is the next paradigm shift in hotel revenue management

How ChatGPT and Other Tools Can Help Boost Hotels’ Direct Bookings

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

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lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

The Total Revenue Management Approach: Strategies, Analytics and Metrics

Total Revenue Management is a strategic approach to increase any revenue in the hotel. Explained so simply, however, it requires some research

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How to Respond to Positive, Neutral and Negative Guest Reviews

How are you treating your cheerleaders? Guests who leave positive reviews are choosing to go that extra mile. It’s their way of saying “thank you”

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Align Resort Marketing to Guest Expectations: Rethink Content Strategy

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings

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How to Create a Strong Brand Identity for Your Hotel

Creating a compelling hotel brand identity can help you resonate with your target audience and set you apart from the competition

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Time to Shift from Revenue Focused to Profit Oriented Revenue Management

Is your revenue manager still stuck in the 1980ties, or did you invest in developing the revenue management team, tools, and technology to capture profit?

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Is Search Generative Experience the End of Organic Search for Hotels?

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

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trivago’s Free Booking Links Bring Travelers and Hoteliers Closer

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

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How to Boost Hotel Direct Bookings with Google FBL

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

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