Let’s discuss how to best leverage online reviews to optimise your hotel SEO strategy. In particular, dealing with negative reviews

For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors

In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality

There are a lot of strategies that can be used to increase hotel revenue – but it’s important to be focused and committed to the plans you make

In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager

Hotels must apply revenue management principles to manage costs, push ancillary revenue, optimize distribution spending, and track guest expectations

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

By avoiding the dark side of revenue management and embracing ethical practices, you can build a reputation for trustworthiness and integrity

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

There are key strategies and tactics that a revenue manager can utilize to take their revenue strategies and profitability to new heights.