The Hotels Network

Biography

The Hotels Network is an innovative technology company working with over 12,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

Who Are We

Thought Leadership Podcasts

Featured Articles

image of a piggy bank for articles about our expert partner hotel success stories for March 2025
Expert Partner Hotel Success Stories – March 2025
image of two jigsaw pieces and a lightbulb for an article about our expert partner hotel tech updates for March 2025
Expert Partner Hotel Tech Updates – March 2025
snowdrops reflecting springtime and a key time for hotels to capture seasonal travelers and drive bookings through the direct channel
How to Capture Springtime Travelers on Your Direct Channel
openai operator on a laptop reflecting the possible demise of traditional search for a hotel website
Is OpenAI Operator the Death of Traditional Hotel Website Search?
ITB Berlin 2025 Revenue Hub Expert Partners Exhibiting or Attending
Heading to ITB? So are our Expert Partners ….. Like to Meet?
two puzzle pieces coming together reflecting expert partner hotel Tech updates
Expert Partner Hotel Tech Updates and Awards – January 2025
petals on a hotel bed reflecting the importance of valentines day and the need for strategies to engage guests with romantic promotions
Love at First Click: Engaging Guests With Romantic Promotions
man on phone engaging with a chatbot illustrating the ai advantages for hotels in 2025 and how to prepare for what is ahead
The AI Advantage in 2025: What’s Ahead and How to Prepare
dart hitting the bullseye and a piggy bank reflecting expert partner Hotel success stories about revenue and booking growth
Partner Hotel Success Stories: Revenue and Booking Growth
two puzzle pieces coming together reflecting expert partner hotel Tech updates
Expert Partner Hotel Tech Updates: BEONx, Chatlyn and More
gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success
Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
autumn or fall is the time hotels can warm up their direct bookings with marketing magic
Warm Up Your Direct Bookings With Autumn Marketing Magic
luxury hotel resort lobby reflecting importance of the hotel website and the secret to summertime success
The Secret to Summertime Success on Your Hotel Website
mechanical figure in the thinkers pose reflecting the machine learning process and the path to hotel pricing ai
AI Driven Technologies and Trends: What’s Next for Hoteliers?
person breaking down a wall reflecting how hotels are breaking down silos between sales revenue and marketing
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
painted eggs signalling easter is approaching and the needs for hotels to hatch a plan for driving bookings and revenue
Hop Into Increased Direct Bookings This Easter
image of standard room from Hotel at Six for a case study article with The Hotels Network
Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)
person holding a heart reflecting importance of valentines day to hotels and the need to develop strategies to attract direct bookings
Top Strategies For Attracting Direct Bookings This Valentine’s Day
silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel
7 Ways to Get Seasonal on Your Hotel’s Direct Channel
heart on a keyboard reflecting the love language of hotels and impact of thoughtful replies to guest reviews
Setting Your Hotel Apart: Innovative Direct Booking Perks
Black Friday frenzy can be overwhelming for hotel marketeers
A Complete Timeline for Your 2023 Black Friday Campaign
music event reflecting an area where hotels can maximize direct bookings by tapping into local events
Maximize Direct Bookings with Local Event Magic
pumpkin in a graveyard reflecting need for hotels to start quickly actioning their Halloween marketing plans
Fang-tastic Marketing Tactics For Halloween Hotel Festivities
hotel guests at a luxury resort which faces different strategic revenue management challenges
Is Travel Assistance Insurance Next Must-Have for Direct Channel Strategy?
person drawing out a website design to drive direct bookings in a competitive market for hoteliers through the utilisation of hotel website forms
Maximizing Direct Bookings: The Power of Hotel Website Forms
hotel lobby with mario kart images reflecting the race to direct booking success my unleashing a mario kart inspired user journey
Race to Direct Booking Success: Unleash a Mario Kart Inspired Journey
person stacking a pile of coins much like hotels need winning tactics on their website to supercharge their summer bookings
Supercharge Summer Bookings: Winning Tactics for Your Hotel Website
human head surrounded by dots reflecting data emphasising how ai augmented decision intelligence is the next paradigm shift in hotel revenue management
How ChatGPT and Other Tools Can Help Boost Hotels’ Direct Bookings
turned over shopping trolley reflecting impact of booking abandonment
Overcome Booking Abandonment With Hotel Website Personalization
man on laptop visiting website maybe signing up to a hotel newsletter for a future trip
Best Practices for Boosting Newsletter Signups for Your Hotel
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