Lybra’s real-time, machine learning, demand-centric Assistant RMS is a sophisticated, flexible, module-based machine learning revenue management system, which will simplify and automate your property’s daily revenue management operations to boost occupancy, ADR and RevPAR – even in times of depressed demand, like the COVID-19 pandemic.

Pricing in Unprecedented Market Conditions:
The COVID-19 pandemic has changed revenue management forever. Future and historical data is no longer the most effective data to determine room rates because our current market conditions are completely unheard of in our lifetimes.

The best way to remain competitive in a depressed market is to use an RMS that uses the right data to provide the most accurate pricing suggestions – and that’s where Lybra’s Assistant RMS beats the rest.

Lybra’s Assistant RMS uses machine learning to effectively analyze all available Big Data – prioritizing market and competition data, instead of historical ¬– to more accurately determine a property’s demand and offer price suggestions that will help hotels get more bookings and increase revenue.

As a result of Lybra’s recent acquisition by The Zucchetti Group, Zucchetti’s global booking data – collected from the company’s hospitality subsidiaries – has been integrated into Lybra’s Assistant RMS; this integration gives the RMS access to an unparalleled amount of global market and demand data, maximizing the accuracy of the solution’s price suggestions, no matter how the pandemic affects market demand.

Use Big Data to Determine the Right Room Rate in Real-Time:
Lybra’s Assistant RMS has the ability to analyze data exponentially more quickly than a traditional RMS, making it possible to review forecasting data in real-time – a feat that humans can never hope to accomplish.

Even though other RMS companies advertise that their solution calculates room rates in real-time, in actuality, they don’t have the ability to collect and analyze data, and offer pricing suggestions, based on REAL market conditions.

Lybra’s Assistant is the only RMS that uses machine learning technology that is advanced enough to process Big Data in real-time, as the market changes, for all types and sizes of hotels.

Who Are We

Featured Articles

man on laptop possibly a hotel guest booking a room online
Hotel Booking Psychology: Understanding the Guest Journey to Yes
4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits
The Bond Between Revenue Management and Sustainability
car engine depicting how a revenue management system can be the driver of the hotels success
Revenue Management Systems: The Key to Unlocking Hotel Success
view of a hotel and apartments with swimming pools illustrating how a property can become a destination in own right with a strong brand strategy
Branding Strategies to Transform Your Hotel into a Destination
city hotels neon sign
10 Strategies to Skyrocket Profitability in City Hotels
man working at a computer with graphs pie charts and the word revenue hovering above the keys
Mastering Revenue Optimization for New Hotels
wooden skittles with a blue one standing alone reflecting the transformative power of group displacement in hotel revenue management
Transformative Power of Group Displacement in Hotel Revenue Management
coins being added to a glass jar with the shoot of a plant growing from the top reflecting the intersection of sustainability and revenue management in hotels
Green Revenue Revolution: Intersection of Sustainability and Revenue Management
guest interacting with front desk reflecting increasing demands hotels must respond to
The Impact of an RMS on Enhancing Hotel Guest Experience
person on a laptop making a hotel bookings either via otas or direct on the hotel website
Hotel Direct Bookings vs. Hotel Bookings from OTAs
hedges in shapes of houses with leaves changing colours reflecting the seasons of the year and how adopting year round revenue management brings record profitability to hotels
Hotel Pricing Strategies for Peak, Middle-Season, and Off-Peak
graphs which could reflect different pricing amongst competitor hotels and why hotel rate parity is so important
What Is Hotel Rate Parity and Why It Is Important
different coloured pawn pieces reflect importance to hotels of guest segmentation to improve offers, revenue and satisfaction
Offer Segmentation: How to Increase Revenue and Guest Satisfaction
rocks balanced on each other reflecting the importance of price elasticity within the hotel sector and the drive to balance price and demand
Price Elasticity in the Hotel Industry: Affecting Factors and Tools
traveller looking at hotel reviews on a laptop reflecting importance of reputation management and it's impact on driving hotel revenue
Why Effective Reputation Management Is Key To Increasing Hotel Revenue
wooden blocks with letters spelling out internal external factros reflecting elements for hotels to consider when looking at demand forecasting in revenue management
Demand Forecasting in Revenue Management: Key Success Factors
chinese city skyline reflecting the increase of domestic travel and international travel in and out of china now covid restrictions have been lifted
Where Will The Chinese Travel Wave Break?
beachside telescope reflecting need for hotels while forecasting forward to utilise future demand data
How Demand Forecasting Helps Increase Revenue and Develop Marketing Strategy?
hotel room keys reflecting hotel occupancy rates and possible impact on average daily rate (ADR)
How to Increase Your Hotel Average Daily Rate and Occupancy Rates
increasing coins under monopoly hotel pieces reflecting why it is so important hotels further embrace ancillary revenue opportunities to drive greater profit
Why Hotel Revenue Management Is Extremely Important Today
man standing by a board with graphs and charts reflecting the purpose of revenue management and how to implement it
Focus on These Hotel Revenue Management KPIS to Increase Profitability
lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management
The Situation of Revenue Management in The Hotel Industry
The Japanese return to travel: strong demand for travel but little for Europe lybra article image
Japanese Return to Travel: Strong Demand But Little For Europe
building blocks reflecting revenue management strategies to boost
Top Hotel Revenue Management Strategies to Boost Revenue
empty hotel room reflecting importance for hotels to pursue a diverse distribution strategy which may include bed banks
How To Spot Dates Where Your Hotel Can Increase Rates
travel demand In the mediterranean slows down lybra article image
Travel Demand In The Mediterranean Slows Down
Greece on Course to Beat 2019 Travel Visitor Figures Lybra article image
Greece on Course to Beat 2019 Travel Visitor Figures
lybra UK and US tourist destinations article thumbnail
UK & US Tourist: Everyone Wants Them, But Where Will They Go?
lybra greece tourism low season article graph thumbnail image
Tourism in Greece: Time to Think About the Low Season
lybra article thumbnail spanish summer when will foreign tourists travel
Spanish Summer: When Will Foreign Tourists Travel?
Become An Expert Partner?
  • Featured Articles
  • Podcast Collaborations
  • Promote Job Vacancies
  • Highlight Upcoming Events
  • Newsletter Prominence
  • Expert Partner Profile
  • Priority Support
Get My Profile