Lybra

Biography

Lybra’s real-time, machine learning, demand-centric Assistant RMS is a sophisticated, flexible, module-based machine learning revenue management system, which will simplify and automate your property’s daily revenue management operations to boost occupancy, ADR and RevPAR – even in times of depressed demand, like the COVID-19 pandemic.

Pricing in Unprecedented Market Conditions:
The COVID-19 pandemic has changed revenue management forever. Future and historical data is no longer the most effective data to determine room rates because our current market conditions are completely unheard of in our lifetimes.

The best way to remain competitive in a depressed market is to use an RMS that uses the right data to provide the most accurate pricing suggestions – and that’s where Lybra’s Assistant RMS beats the rest.

Lybra’s Assistant RMS uses machine learning to effectively analyze all available Big Data – prioritizing market and competition data, instead of historical ¬– to more accurately determine a property’s demand and offer price suggestions that will help hotels get more bookings and increase revenue.

As a result of Lybra’s recent acquisition by The Zucchetti Group, Zucchetti’s global booking data – collected from the company’s hospitality subsidiaries – has been integrated into Lybra’s Assistant RMS; this integration gives the RMS access to an unparalleled amount of global market and demand data, maximizing the accuracy of the solution’s price suggestions, no matter how the pandemic affects market demand.

Use Big Data to Determine the Right Room Rate in Real-Time:
Lybra’s Assistant RMS has the ability to analyze data exponentially more quickly than a traditional RMS, making it possible to review forecasting data in real-time – a feat that humans can never hope to accomplish.

Even though other RMS companies advertise that their solution calculates room rates in real-time, in actuality, they don’t have the ability to collect and analyze data, and offer pricing suggestions, based on REAL market conditions.

Lybra’s Assistant is the only RMS that uses machine learning technology that is advanced enough to process Big Data in real-time, as the market changes, for all types and sizes of hotels.

Who Are We

Featured Articles

Greece on Course to Beat 2019 Travel Visitor Figures Lybra article image
Greece on Course to Beat 2019 Travel Visitor Figures
lybra UK and US tourist destinations article thumbnail
UK & US Tourist: Everyone Wants Them, But Where Will They Go?
lybra greece tourism low season article graph thumbnail image
Tourism in Greece: Time to Think About the Low Season
lybra article thumbnail spanish summer when will foreign tourists travel
Spanish Summer: When Will Foreign Tourists Travel?
graph showing travel demand and flight searches growing in europe growing
Travel Demand in Western Europe Growing Again Despite The War
video thumbnail for coffee time chat with erik munoz of lybra about unified decision data for hotel revenue and digital marketing teams
Value of Unified Decision Data for Revenue and Digital Marketing
lybra article thumbnail regarding Spain and the Ukraine Crisis: How Travel Demand Changes
Spain and the Ukraine Crisis: How Travel Demand Changes
header image for announcement of lybra assistant rms and hoteliga hotel management platform
COVID Recovery Strategy for Hotels: Lybra Assistant RMS + Hoteliga
lybra thumbnail image for article about greece summer travel demand
Greece Showing Strong Summer Travel Demand
lybra article image about spains hope for increased travel in 2022
Will Spain’s Hopes for Strong Tourist Demand for 2022 Prove Possible?
lybra article image about Most Significant Causes for Decreasing Travel Demand in Europe
Most Significant Cause for Decreasing Travel Demand in Europe
european travel trends data
Long-Haul, Long-Term European Travel Trends: Will Travel Return Soon?!
Lybra thumbnail image for article about Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn
Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn
lybra image showing travel stalled and impact on greece and turkey
Travel Stalled: Greece and Turkey Lose Market Due to Seasonality
Lybra Destinations Search Data Trentino
Drop in Searches For Destinations in Trentino, Decisive For Low Season
image of lybra travel flight search in europe
European Travel Unstable Due to Delta – Some Thriving & Others Collapsing
lybra article image regarding German interest in travel to Spain
Spain: Strong German Travel Interest Uptick in Major Tourist Destinations
lybra data image spain travel affected
Travel Intentions for Spain Drop, with Balearic Islands Most Affected
lybra article image about delta variatn stopping european tourism
Delta Variant Stops European Tourism, Leaving Coastal Destinations Crisis
article image for lybra Recovery of Spanish Tourism: Summer Trends & the Impact of the Delta Variant in the UK
Recovery of Spanish Tourism: Summer Trends & Delta Variant UK Impact
lybra image of Europe travel hotspots
Europe Travel Hot Spots: Spain, Italy & Greece, with Turkey Close Behind
question marks reflecting hotels revenue management and digital marketing trends
Hoteliers’ Top 10 Revenue Management Questions… ANSWERED
lybra image showing travel flight searches to europe
The European Travel Market is Finally Open for Business
women runner looking forward and preparing in much the same way a hotel must look to future data to help set their revenue management strategy
Revenue Management: Look Ahead to Avoid Being Left Behind
thumbnail image of inbound and domestic travel flight searches
Road to Reopening the UK: Will it be a Green Light for the Travel Industry?
lybra thumbnail image spain travel winding road to recovery
The Winding Road to Recovery in the Spanish Travel Sector
Lybra Greek Travel Demand Report Image
Greek Travel Demand Report: Flight Searches Grow But Begin to Slow
spain and portugal hotels affected by travel restrictions
Putting the Brakes on Spanish Travel: The Ups, Downs & EU Controversy
mediteranean travel destination
Mediterranean: What Summer Destinations are Tourists Looking At?
lybra integration blog image
Lybra Announce Integration Between Lybra’s Assistant RMS & MasterYield’s PMS
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