Lybra Tech

Biography

Lybra Tech is a leading travel technology company specializing in data-driven solutions for the
tourism and hospitality industries. Founded in 2016 and headquartered in Rome, Italy, Lybra
became part of the Zucchetti Group – Italy’s largest software house and a major European
player – in 2020.

The company develops advanced tools for revenue optimization and tourism data intelligence, with
two flagship products: Lybra Assistant, a Revenue Management System for hoteliers, Lybra
Destination and Lybra Business, tourism intelligence platforms designed for destinations, public
institutions and companies.

Lybra’s mission is to simplify and empower data-driven decision-making in tourism by providing
real-time, predictive insights. The company envisions a future where technology bridges the gap
between data and action, enabling more sustainable, profitable, and responsive travel ecosystems.

Innovation, transparency, scalability, and user-centric design are the cornerstones of Lybra’s
approach, delivering impactful tools that adapt to the unique needs of clients across different
markets.

Recognized within the Zucchetti ecosystem and by industry experts for its role in driving digital
transformation in hospitality, Lybra Tech is widely regarded as one of the most accessible and
scalable RMS solutions in Europe. With a team of over 30 professionals across Europe, Lybra
serves a global network of clients, with a consolidated presence in markets such as Italy, Spain,
Greece, Portugal, and Germany, and a growing footprint in the United States and South America.

Lybra Assistant RMS integrates seamlessly with leading Property Management Systems and
Channel Managers and is trusted by hundreds of hotels and multiple tourism boards. Through
strategic partnerships and a forward-thinking mindset, Lybra Tech continues to shape the future of
revenue management and destination intelligence empowering professionals to turn complexity
into opportunity.

Who Are We

Featured Articles

Thumbnail image for Revenue Hub Expert Partner Hotel Success Stories July 2025 article
Expert Partner Hotel Success Stories – July 2025
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Expert Partner Hotel Success Stories – May 2025
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Expert Partner Hotel Success Stories – April 2025
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Expert Partner Hotel Success Stories – March 2025
ITB Berlin 2025 Revenue Hub Expert Partners Exhibiting or Attending
Heading to ITB? So are our Expert Partners ….. Like to Meet?
dart hitting the bullseye and a piggy bank reflecting expert partner Hotel success stories about revenue and booking growth
Partner Hotel Success Stories: Revenue and Booking Growth
sign post saying fact or myth reflecting 5 myths about ai pricing and how they are costing hotels revenue
Why Raising Prices in High-Demand Periods Isn’t Exploitation
hotel icons falling down a declining arrow reflecting the truth that pricing too cheap can alienate your ideal audience
Low Prices Guarantee High Hotel Occupancy: Myth Debunking
neon hotel vacancy sign illustrating the impact of low season and how hotels can fill rooms by using AI powered ads
Revenue Management Is Only For Room Rates: Myth Debunking
sign post saying fact or myth reflecting 5 myths about ai pricing and how they are costing hotels revenue
True or False: Debunking Myths in Hotel Revenue Management
hotel reception bell being held by a robot reflecting the impact ai and technology will have on the future hotel experience
How AI Will Shape the Future Hotel Experience
neon hotel sign saying no vacancy illustrating impact of overbooking and the risk to maximizing occupancy
10 Effective Strategies to Boost City Hotel Occupancy
youtube thumbnail image for discussion with aggregate intelligence atomize and lybra about the value of automated pricing for independent hotels
The Value of Automated Pricing for Independent Hotels
hedges in shapes of houses with leaves changing colours reflecting the pressure on seasonal hotels to adopt sophisticated revenue management strategies
Navigating Seasonal Dynamics: How an RMS Empowers Seasonal Hotels
revenue manager assessing impact of pricing recommendations from their rms technology
Elevating Hotel Performance: The Impact of Dynamic Pricing on KPIs
man on laptop possibly receiving hotel reservation confirmation
Hotel Booking Psychology: Understanding the Guest Journey to Yes
4 glass jars filling up with coins reflecting the importance of hotels to rebuild revenue management around profit and the guest
The Bond Between Revenue Management and Sustainability
car engine depicting how a revenue management system can be the driver of the hotels success
Revenue Management Systems: The Key to Unlocking Hotel Success
view of a hotel and apartments with swimming pools illustrating how a property can become a destination in own right with a strong brand strategy
Branding Strategies to Transform Your Hotel into a Destination
city hotels neon sign
10 Strategies to Skyrocket Profitability in City Hotels
man working at a computer with graphs pie charts and the word revenue hovering above the keys
Mastering Revenue Optimization for New Hotels
wooden skittles with a blue one standing alone reflecting the transformative power of group displacement in hotel revenue management
Transformative Power of Group Displacement in Hotel Revenue Management
coins being added to a glass jar with the shoot of a plant growing from the top reflecting how cost based pricing ensures if hotels sell their rooms then that are guaranteed to make a profit
Green Revenue Revolution: Intersection of Sustainability and Revenue Management
guest interacting with front desk reflecting increasing demands hotels must respond to
The Impact of an RMS on Enhancing Hotel Guest Experience
person on a laptop making a hotel search and booking online illustrating the importance for hotels to ensure their property appears in chatgpt gemini and perplexity
Hotel Direct Bookings vs. Hotel Bookings from OTAs
hedges in shapes of houses with leaves changing colours reflecting the pressure on seasonal hotels to adopt sophisticated revenue management strategies
Hotel Pricing Strategies for Peak, Middle-Season, and Off-Peak
graphs which could reflect the new era of hotel revenue management moving beyond rates
What Is Hotel Rate Parity and Why It Is Important
different coloured pawn pieces reflect importance to hotels building segment specific pricing that actually converts
Offer Segmentation: How to Increase Revenue and Guest Satisfaction
rocks balanced on each other reflecting the end of ota rate parity
Price Elasticity in the Hotel Industry: Affecting Factors and Tools
traveller looking at a hotel reviews on a laptop reflecting importance of reputation management and it's impact on driving hotel bookings
Why Effective Reputation Management Is Key To Increasing Hotel Revenue
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