Cogwheel
Biography
Cogwheel Marketing is a full service digital marketing agency specializing in branded hotels. We know how to leverage brand systems then couple that with supplemental strategies to maximize total online presence.
Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand. Let us work with your sales and revenue management team to identify and close the gaps and target your ideal guests.
Cogwheel Marketing has handled over 70 openings and conversions.
For an overview of our digital marketing services for hotels, visit our website.
Who Are We
Thought Leadership Podcasts
Featured Articles
![letters spelling out seo for an article about how to optimize for marriott seo](https://revenue-hub.com/wp-content/uploads/2021/10/seo-hotel-search-optimisation-different-coloured-shapes-spelling-out-seo-1.77.jpg)
How to Optimize for Marriott SEO
![american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy](https://revenue-hub.com/wp-content/uploads/2021/11/american-football-revenue-management-strategy-1.77.jpg)
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
![old plane cockpit reflecting the outdated view of roas as the primary metric for evaluating marketing initiatives](https://revenue-hub.com/wp-content/uploads/2024/04/hotel-marketing-old-cockpit-pexels-alohaphotostudio-1.77.jpg)
Evolving Past ROAS as the Primary Marketing KPI
![word strategy writing on paper illustrating the need for hotels to create their hotel digital marketing strategy before jumping into tactics](https://revenue-hub.com/wp-content/uploads/2023/06/word-srategy-on-a-piece-of-paper-in-a-hotel-sales-and-marketing-meeting-1.77.jpg)
Create Your Digital Marketing Strategy Before Jumping Into Tactics
![3 people looking at a laptop reflecting the importance for hotels to setup their online presence for maximum exposure](https://revenue-hub.com/wp-content/uploads/2022/04/pinterest-hotel-travel-digital-social-media-marketing-1.77.jpg)
25 Ways to Setup Your Hotel Online Presence for Greater Exposure
![video thumbnail image of a discussion with cogwheel marketing about the need for hotel sales to think more like marketing if they are to drive topline revenue](https://revenue-hub.com/wp-content/uploads/2023/12/Cogwheel-To-Drive-Top-Line-Revenue-Hotel-Sales-Must-Think-Like-Marketing-YouTube-Thumbnail.png)
To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing
![man holding his head in his hands possibly reflecting a failure in hotel digital marketing strategy to drive hotel bookings](https://revenue-hub.com/wp-content/uploads/2023/06/person-with-head-in-their-hands-possibly-frustrated-at-lack-of-hotel-direct-bookings-1.77.jpg)
Hotel Bookings: Transform Digital Marketing Failure Into Success
![data sets and charts reflecting importance of a data driven hotel action plans for hotel digital marketing](https://revenue-hub.com/wp-content/uploads/2023/03/talking-data-1.77.jpg)
How Hotels Can Use Big Data for Better Digital Marketing Action Plans
![google universal analytics on a laptop](https://revenue-hub.com/wp-content/uploads/2021/10/google-ranking-analytics-1.77.jpg)
How we Transformed a Hotel’s Booking Game with Google Ads
![words digital marketing and phrases related to this topic including seo and ppc](https://revenue-hub.com/wp-content/uploads/2022/10/digital-marketing-content-social-media-1.77.jpg)
Hotel Marketing KPIs Must Change to Drive Commercial Strategy
![two people capturing a balloon festival reflecting different ways influencers can add value to a successful hotel collaboration](https://revenue-hub.com/wp-content/uploads/2021/09/influencer-digital-marketing-hotel-travel-1.77.jpg)
The Power of Influencers and How To Successfully Collaborate
![YouTube video thumbnail for discussion with Stephanie Smith of Cogwheel Marketing about Hotel Digital Marketing and asking is your hotel data helping you ask the right questions](https://revenue-hub.com/wp-content/uploads/2023/06/Cogwheel-Hotel-Digital-Marketing-Is-Data-Helping-You-Ask-the-Right-Questions-Video-Youtube-Thumbnail.png)
Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?
![image showing universal analytics and google analytics 4 as part of a cogwheel marketing article comparing the two](https://revenue-hub.com/wp-content/uploads/2023/05/Universal-Analytics-vs-Google-Analytics-4-Cogwheel-Marketing-Article-Image-1.77.jpg)
10 Differences Between Universal Analytics and Google Analytics 4
![pins in a map reflecting importance to hotels of ensuring their local listings are as effective as possible](https://revenue-hub.com/wp-content/uploads/2017/06/google-local-seo.jpg)
Primary Local Listings Checklist for Hotels
![marketing dual branded hotel cogwheel article image](https://revenue-hub.com/wp-content/uploads/2023/02/marketing-dual-branded-hotel-cogwheel-article-image-1.77.jpg)
Marketing a Dual Branded Hotel
![hand on computer mouse overlayed with a dollar image reflecting importance for hotels to look beyond ROAS purely to measure the success of a marketing campaign](https://revenue-hub.com/wp-content/uploads/2021/09/ppc-hotel-cost-1.77.jpg)
Hotel Digital Paid Media Planning
![general manager hotel marketing wishlist based on trends for 2023](https://revenue-hub.com/wp-content/uploads/2022/06/gm-hotel-marketing-checklist-1.77.jpg)
25 Point Checklist to Audit Your Hotel’s Total Online Presence
![person looking at google map for travel directions which could provide an advertising route for a hotel](https://revenue-hub.com/wp-content/uploads/2022/05/person-looking-at-google-map-for-travel-directions.jpg)
Map Advertisements: Should Hotels be Using Them?
![mobile phone icons of digital social media platforms](https://revenue-hub.com/wp-content/uploads/2021/11/digital-social-media-platforms-1.77.jpg)
Developing a Social Media Plan for Your Hotel
![social media icons on a mobile or tablet](https://revenue-hub.com/wp-content/uploads/2020/02/social-media-search-engine.jpg)
Who Should be Responsible for Your Hotel Social Media
![youtube thumbnail for a video discussion about marriage of revenue and marketing with stephanie at cogwheel marketing and connor at topline revenue](https://revenue-hub.com/wp-content/uploads/2022/03/Marriage-of-Revenue-and-Marketing-Cogwheel-and-Topline.png)
The Marriage of Revenue Management and Marketing
![lady about to run as the sun rises reflecting the need for hotels to kick start their social media campaigns as we start to move out post pandemic](https://revenue-hub.com/wp-content/uploads/2022/02/Marathon-Sprint-looking-forward-1.77.jpg)
Kick Start Social Media for Your Hotel in 2022
![train tracks reflecting different distribution challenges that could be helped by a channel manager](https://revenue-hub.com/wp-content/uploads/2021/09/channel-routes-tracks-1.77.jpg)
Determining Your Hotel’s Channel Strategy Within Koddi
![thumbnail image for video discussion about marriott hotel system and reports to improve commercial impact](https://revenue-hub.com/wp-content/uploads/2021/11/Marriott-Branded_-Tips-and-Advice.jpg)
Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact
![the words chance and change spelt out reflecting the changing landscape of marketing and why hotels cannot leave it to chance and must start preparing now](https://revenue-hub.com/wp-content/uploads/2021/10/change-mindset-hotel-digital-marketing-roi-1.77.jpg)
Hotel Digital Marketing Performance: Defining Success in The New Market
![image of man with head in sand used on a thumbnail for a video with cogwheel marketing looking at the importance of a marketing audit](https://revenue-hub.com/wp-content/uploads/2021/10/Marketing-Audit-Cogwheel.jpg)
Marketing Audit: Not Exciting But Crucial To Your Budget
![cogwheel article image for hotel marketing platforms comparing expedia travel ads and koddi](https://revenue-hub.com/wp-content/uploads/2021/10/expedia-vs-koddi-1.77.jpg)
Expedia Travel Ads vs Koddi: Hotel Marketing Platform Comparison
![calculator and balance sheet reflecting importance of a successful quarterly business review](https://revenue-hub.com/wp-content/uploads/2021/09/financials-break-even-hotel.jpeg)
How a Detailed Hotel Marketing Audit Helps Determine Budget
![image of video discussing hotel marketing roi and roas with stephanie smith of cogwheel marketing](https://revenue-hub.com/wp-content/uploads/2021/07/Why-Hotel-Marketing-Must-Move-Beyond-ROI.jpg)
Why Hotel Marketing Needs to Move Beyond ROI and ROAS
![two people having fun looking through donuts reflecting how hotels should view their marketing in a different way](https://revenue-hub.com/wp-content/uploads/2020/03/laughing-fun-experience-memorable.jpeg)