travel
How to optimize travel search results with an analytics framework
NB: This is a viewpoint by Tony Gray, senior director of North American Consulting Services at Webtrends. Recent news about Expedia’s Accelerator program for hotel listings has opinions swirling […]
Alitrip looking beyond model of traditional travel OTA
Selling travel isn’t just about product, content, distribution mix or sales strategy anymore. The battle has nudged ahead into a different zone altogether. It’s the world of data, analytics, and […]
Amadeus launches first online GDS booking platform in UK
Amadeus has officially launched its Selling Platform Connect in the UK, which it claims is the world’s first fully online GDS booking and fulfilment platform. The company claims it has […]
Digital state of the travel nation
Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing digital marketers and ecommerce executives in travel. The report, produced to coincide […]
A need for speed in business travel booking systems
Business travellers continue to be frustrated about how long it takes to book travel as well as lack of flexibility in systems says research from Egencia. Expedia’s business travel […]
Ctrip empowers MakeMyTrip in mobile
FLUSHED with funds from Ctrip International’s US$180 million investment in it, MakeMyTrip (MMT) is surging ahead with the goal of being the dominant player in the mobile and accommodation space. […]
Google overhauls its travel search interface for mobile
NB: This is a viewpoint by Matthew Barker of I&I Travel Media. Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of […]
Healthy competition in the northern Emirates
The Northern Emirates’ tourism and hospitality sector has grown in the last few years. Sharjah and Ras Al Khaimah have both carved a niche for themselves, with Ajman, Fujairah […]
7 Content Marketing Hacks For Travel Brands
NB: This is an article from Puzzle Partner, a boutique marketing agency that specializes in travel and hospitality From startups to Fortune 100, companies of all sizes struggle with keeping […]
5 Steps to Increase Bookings with Facebook Remarketing
NB: This is an article by Burcu Gobuluk, Chief Operating Officer of Adphorus Today, more than 70% of Travel’s digital ad dollars go to Direct Response advertising. Intent-based search […]