travel
New Phocuswright Research: Mobile Fuels Online Travel Dominance in Europe
Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]
Booking.com’s Digital Travel Assistant Planned Our Trip to Paris
It’s midnight in Paris and I’m sitting in a velvet booth at a theater called Le Crazy Horse. A waiter with a ponytail has just sabered a bottle of champagne […]
The click is dead – all channels lead to mobile
Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at […]
The top 10 automated email travel marketers should be sending
Marketing automation can transform your email campaigns into powerful, ongoing conversations for both customer acquisition and retention purposes. The travel industry is getting better at it – automated programs rated […]
Mobile and growth are durable trends in travel content consumption
The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]
How Airbnb reckons it can change the traveller experience
There has been a great deal of discussion around what the launch of Trips means for Airbnb… and for travel more broadly (if anything). Commentary has come from all quarters, […]
Understanding realities of dropping air ticket prices and surging capacity
The year 2016 was another banner year for air travelers. Ticket prices continued a three year decline and capacity continued to expand, meaning travelers today have an overwhelming number of […]
How can travel brands avoid own goals with better web user experience
It used to be relatively straightforward to predict annual online spending habits in the travel industry. January and July would form two travel “peaks”, with spending rising as holidaymakers book […]
Emerging Technology in Travel, Hotels, Airlines and OTAs
In an ever-shifting technology landscape, we’ve identified three major trends that will have the greatest impact on travel,airlines, hotels and OTAs in 2017 Megatrend #1: Connected Intelligence The world is […]
Create loyalty in travel by tracking the competition
If you’re looking for customer loyalty, you won’t find much of it in the travel industry. While 74% of business travelers claim to prefer booking travel through one platform, only […]