technology

The Checklist for Revenue Management Success

Today, a state-of-the-art hotel revenue management solution is capable of generating tens of thousands of optimal pricing decisions on a daily basis. There is reason to believe that capabilities will […]

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A hotel’s guide to image SEO in 2018

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. […]

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The Top 3 Features to Look for in a Hotel Booking Engine

Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings […]

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Facebook is Changing and So Should Your Hotel Content

Mark Zuckerberg’s announcement lays a foundation for how Facebook’s News Feed will operate in 2018. The change? Less organic content from businesses, brands, and media and more content that encourages […]

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CRM + PMS = Time to Wake up and Smell the Coffee

Think about all your possessions, all your worldly belongings, how you travel, and where you stay. I have just walked through my house in my mind and thought of brands […]

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8 Instagram Marketing Tools You Should Be Using & Why

It’s a fantastic place to be, but social platforms can suck in your time pretty quickly unless you get the right tools to manage them and improve your efficiency. Here […]

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Landing Pages: 8 ways to increase conversion on your paid traffic

It  can be frustrating when you spend time (and money) creating a marketing campaign that for some reason just doesn’t convert. Whether you’re trying to drive hotel bookings, leads for next […]

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The Future of Hospitality: PMS & the Rise of New Technologies

The hospitality business has experienced numerous changes in the past decade, mainly because of latest developments to innovations that totally changed the way we book lodging rooms and enjoy the […]

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Expedia and Priceline battle the digital duopoly

An older gentleman stands in front of a temple in Siem Reap, Cambodia, gazing up in wonder as sunlight glints off his white hair and wizened face. As he begins […]

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How blockchain might be used in travel

There’s been a lot of buzz about blockchain in recent years—a topic we summarized in our booking trends for 2018 post. Yet despite the hype, the majority of people don’t […]

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