technology

Leveraging Click Data In Google Analytics

As hospitality-focused search marketers, we have an overarching goal to drive customers to a hotelier’s website and to ultimately drive a conversion. We focus most of our attention and strategy […]

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What You Need to Know as You Evaluate Your Local Search Strategy

Online search is constantly evolving, and the local search space is especially changing. Google reevaluates its algorithms and results pages regularly, making keeping up with the latest search trends a […]

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5 Google Analytics Reports for Hotels

According to some, the world’s most valuable resource is no longer oil, it’s data! And for an online businesses such as a hotel there is so much available data and […]

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Hotel Inventory Management: How to Maximize Revenue

The hospitality industry is a fiercely competitive space and inventory management plays a critical part in overall hotel success. Here are four ways to streamline inventory management to maximize revenue […]

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How to Use Google Ecosystem to Get Your Digital Strategy on Point

With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their […]

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The Importance and Benefits of Marketing Automation for your Hotel

Hotel marketing automation provides the required competitive edge you need to connect with guests by targeting them with the right information at the right time. With marketing automation solutions, you […]

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What TripAdvisor’s New Sponsored Placements Format Means for Hotels

Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any […]

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How Blockchain Is Changing the Hotel Industry

What can a blockchain platform do for the hotel industry? Quite a bit, according to several startups and entrepreneurs who are building platforms that use distributed ledgers and cryptocurrencies to […]

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Messaging Apps as Ubiquitous as Booking Engines for Hotel Websites

Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online […]

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Unlocking the Mystery Behind Travelers Planning and Booking

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

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