technology

Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online […]

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

Running a lodging operation is a complicated task involving a lot of moving parts. Hoteliers must manage reservations, communicate with guests, and oversee staff—among numerous other tasks. NB: This is […]

In the last few years, Google has changed their business listing infrastructure a great deal from Google Places and Google + Business into a single comprehensive platform called Google My […]

For a long time hotels did not just underutilize data, but were intimidated by it – the amount of it, and where and how to even begin analyzing and using […]

Your central reservation system (CRS) is one of the most important assets in your hotel’s overall marketing arsenal. (Yes, marketing… because pricing is one of the four “Ps” of marketing) […]

“Science is a way of thinking much more than it is a body of knowledge. ~ Carl Sagan ~ When it comes to developing pricing strategies, dealing with the competition, and […]

Hotels using automated text messaging have seen guest engagement increase by over 25% NB: This is an article by Alex Shashou, President & co-founder of ALICE Texting has emerged as […]

“Millennials” or Generation Y are the first generational demographic to be brought up with technology and the internet. These digital natives consume more online media than ever before and are […]

Your hotel property management system (PMS) is the beating heart of your hotel – responsible for streamlining operations, optimizing guest service and maximizing revenue. NB: This is an article by […]