technology

AI and the Revenue Impact on the Guest Life Cycle

In 2013, Amazon filed a patent for what the company calls “anticipatory shipping.” NB: This is an article from Nor1 The idea is that Amazon uses predictive analytics to know […]

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Low-cost Airline Distribution Channels

Airline distribution is complex. On one side of the airline industry, we have legacy carriers mostly represented by full-service airlines. Since the late 70s, legacy airlines have used a complicated […]

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Choose the Right Attribution Model in Google Analytics

Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our […]

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Improve Website Speed with Google’s Page Speed Insights Update

Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]

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What Happened to Brand Loyalty? Technology Will Bring it Back

To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]

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Selecting The Right PMS Can Save Time And Reduce Costs

We all spend enough time waiting. Let’s remove wait times (and unnecessary fees!), particularly in business where waiting can cost money. Find a PMS vendor that won’t make you wait.

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Big Game: The Hunt For an ‘End-to-End’ Booking Platform

There has been a long quest for that one name in travel that caters to the need of a traveller from beginning to end. That is the dream! With the […]

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Hospitality Digital Technology: Challenges, Priorities and Buzzwords

Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before […]

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How CRM Has Evolved The Digital Landscape

The landscape of how we manage our data has changed. People are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment […]

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Using Google Assistant to Book a Hotel Room With Your Voice

Just finished the Mobile World Congress, it is a good time to talk about a concept that had been nothing but speculation until now: booking through voice and what it […]

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